Your solution is strong.
The French market hasn’t bought in yet.
Energy transition marketing consultant — go-to-market, market activation, commercial communication for the French market.
Markets I know
from the inside.
French energy transition marketing consultant: I help international companies enter or scale in France in sectors where the technology is strong but local adoption is the real challenge.
Renewable energy
Solar PV · Wind
Energy storage
Batteries · BESS · EMS · Monitoring
Electric mobility
EV charging · AC/DC stations
Digital energy solutions
SaaS · EMS · Monitoring · AI
Profiles I work with
Manufacturers
Getting your solution understood and adopted by French buyers
Distributors
Activating your networks and accelerating go-to-market
Installers
Structuring your positioning and commercial offer
Engineering firms
Turning your technical expertise into a commercial proposition
Expertise built on the French market, alongside the players shaping its energy transition.
Explore my market insights →Proven track record in the French energy market.
Working in France requires local credibility. These are the players I have worked with on the ground — manufacturers, distributors, installers and digital solutions providers active in the French energy transition.
Do these experiences reflect the challenges you’re facing right now?
20 years in B2B tech. 5 years in French energy. Bridging the gap.
In a maturing and competitive market, clean solutions do not naturally prevail. They need to be understood, chosen, and actively supported.
Five years alongside manufacturers, distributors and installers in France learning their constraints, their sales cycles, their real objections, and above all what gets in the way between a good solution and its adoption in the French market. Before that, 13 years in B2B tech across Europe, Africa and the Middle East, including four years based in England which means I understand both how international companies think and how French buyers decide.
“In concrete terms, I help you make your solutions understood, credible, and adopted in the French market by aligning your messaging, your go-to-market, and your ability to convince and sell.”
How I work
Three steps to make your solutions understandable, desirable and sellable in France.
Reveal
- Market analysis and priority segments
- Clear and differentiated value proposition
- Offer structuring and messaging
- New product launches
Your value is there. We make it visible.
Illuminate
- Brand identity and visual creation
- Expert, clear and educational content
- Website creation and optimisation
- Sales materials and lead generation
Your offer deserves to be seen. We take care of it.
Convert
- Targeted acquisition campaigns
- SEO and conversion optimisation
- Marketing and sales alignment
- Team structuring and capability building
Actions. Results. A pipeline that moves.
Real results
Defending market position under price pressure in the French solar market
Read the case study
Building brand identity through customer testimonials
Read the case study
Accelerating adoption through an installer roadshow
Read the case studyMany more case studies available — manufacturers, distributors, installers.
View all case studiesShall we talk?
30 minutes to look at what’s blocking your entry or growth in France, and what we can concretely do about it.
Book a call